Mad Hippie Mascara Product Review

October 24, 2022
Mad Hippie mascara packaging

They had me at "Hello". They really did - between the packaging (think Flower Power) and the name (I could have been a Hippie) - I was definitely predisposed to like this brand.

As I have said before, I try very hard to use only non-toxic products on my body and in my home, so when I was looking for a mascara to fit that bill, I stumbled upon Mad Hippie, whose tagline is, “naturally powered beauty.” How could I not love this?

The products are vegan and they are eco-packaged. They are also free of silicone, parabens, petrochemicals, perfume, SLS, phthalates, animal ingredients, animal testing, and synthetic colors and dyes.

Mad Hippie has both a skincare line and makeup line, but for today, I’m going to focus solely on the mascara ~ because I love it.

It only comes in black, which is fine with me and the retail cost is $19.00. The full list of ingredients can be found on their website, but the ingredient “highlight” they promote for this product is sweet almond oil and jojoba oil that moisturizes and nourishes lashes from base to tip. 

If you haven’t used a “natural” mascara before, you may need to adjust in the beginning. When I first started using the Mad Hippie product, I found myself wanting to “layer” a couple times, but then I realized, for me, it wasn’t necessary. It’s just a great product and a feel-good one at the same time. Their shipping is super quick and this company is also philanthropic; they donate $1 of every websale to conservation.

“We take our responsibility to the planet seriously & that’s why we are always working to further reduce our carbon footprint and impact on the environment.  From utilizing bioresin sugarcane tubes, to printing with soy inks on FSC certified paper, giving $1 of every web sale to conservation, and controlling our downstream waste through a partnership with Terracycle, Mad Hippie is dedicated to the preservation of the planet.”

By shopping consciously, we can help make a difference ~ and we should. Visit their happy website at

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